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A Brief Look at Responsive Design

Sonal Panse,

Responsive Design

If you have a website or any kind of web presence, there is a good chance, these days, that it will not be viewed just through a desktop computer, but via an assortment of devices. You have to consider this when creating your website, and have a good idea of the kind of visitors you expect to get and how they will interact with the website. Taking this into account, you will need to develop a site that is responsive to user-end environment and requirements.

Understanding Responsive Design

Responsive design – a term that the web designer Ethan Marcotte coined in his article 'Responsive Web Design' on the 'A List Apart' site – is used to create static and dynamic websites with adjustable screen size, resolution, orientation, layout, and content. The flexible nature of such a website allows it to be compatible with the device on which it is being viewed, without needing to create separate versions of the same website to align with separate devices. Every time someone visits the site, their browser and device are automatically noted and the site layout responds and adjusts itself accordingly, contracting for a small-screen device and expanding for a large-screen device.

Benefits of Responsive Design

The benefits of responsive design are obvious. It is time-saving as you don't have to create separate website versions for different device screen sizes and resolutions; that would be rather impractical anyway, given the rapid technological innovations happening around us and the wide range of devices that are now cropping up. Since different website versions are unnecessary, you also don't need to worry about creating separate links for redirecting viewers to the version appropriate for them. With responsive design, your website remains accessible from any device the user might have, and so there is little chance of your losing out on potential customers/clients because they couldn't view your site from their device.